Success Story
Shalom
Shalom
Farm Background
Mr. Shalom began his poultry farming journey 7 years ago with just 200 broilers and a determination to build a successful enterprise. Through hard work and a commitment to quality, he has steadily grown his farm into a thriving commercial operation with over 5,000 birds. His focus on proper nutrition, farm management, and consistent practices has been central to his success. Since adopting Backbone Feeds six months ago, Mr. Shalom has experienced improved feed efficiency, better weight gain, and more uniform birds at market — results that have contributed directly to the continued growth of his poultry business.
Backbone Products Used
| Product | Feeding Period |
|---|---|
| Starter | 21 days (Day 1–21) |
| Grower | 7 days (Day 22–28) |
| Finisher | 7 days (Day 29–35) |
| Layers Mash | — |
Performance Results
Farmer Testimonial
"What I appreciate most about Backbone Feeds is its consistent quality. Every batch performs as expected, giving me the confidence to rely on Backbone Feeds for every flock I raise. Since switching, I have seen measurable improvements in feed efficiency, weight gain, and bird uniformity at market. The improved Feed Conversion Ratio (FCR) has helped reduce feed costs while maintaining excellent performance, resulting in higher returns from every production cycle."
Sales Representative Observations
The flock is in excellent condition, with birds showing good body weight and uniformity. The housing is well maintained, litter quality is good, and overall farm management practices reflect a high level of commitment by the farmer.
Key Takeaways
| Success Factor | Impact |
|---|---|
| Faster Growth | Birds reach target weight 6 days earlier (Day 26 vs. Day 31) |
| Better Weight Gain | Average weight increased from 1.5–1.7 kg to 2.0 kg |
| Lower Mortality | Mortality reduced by 31 birds per cycle (25% improvement) |
| Technical Support | Ongoing partnership beyond feed supply |
Conclusion
Mr. Shalom's journey demonstrates how consistency, quality feed, and good farm management can transform a poultry enterprise. Having started with just 200 broilers and steadily expanding to a flock of over 5,000 birds, he has built a thriving business that continues to grow. Since adopting Backbone Feeds, he has experienced improved feed efficiency, better weight gain, and more uniform birds at market. The improved Feed Conversion Ratio (FCR) has helped reduce feed costs while maintaining excellent performance, resulting in higher returns from every production cycle.