Success Story
Lydia
Lydia
Farm Background
Mrs. Lydia's journey into poultry farming began 2–3 years before her retirement, when she started keeping broilers as a way of preparing for life after employment. What started as a small venture soon became a passion. After retiring, she relocated to her home in Kiambu and dedicated herself fully to commercial broiler farming. As demand for her birds grew, so did her business. With determination and by reinvesting the proceeds from each production cycle, she expanded her operations and later purchased land in Murang'a. Today, she manages a modern broiler farm with four poultry houses, each holding approximately 3,000 birds at different stages of growth, ensuring a continuous supply to the market. Mrs. Lydia previously used Isinya Feeds but made the switch to Backbone Feeds in search of greater reliability and consistent performance. Since changing to Backbone, she has gained confidence in the quality of every batch, allowing her to plan her production with certainty and continue growing her poultry enterprise.
Backbone Products Used
| Product | Feeding Period |
|---|---|
| Starter | 21 days (Day 1–21) |
| Grower | 7 days (Day 22–28) |
| Finisher | 7 days (Day 29–35) |
| Layers Mash | — |
Performance Results
Farmer Testimonial
"When I started using Backbone Feeds, I noticed the difference within the first few weeks. My birds were growing more uniformly, eating well, and reaching the target weight earlier than before. The biggest advantage of using Backbone Feeds is the peace of mind it brings — I know that every bag delivers the same quality, my birds grow uniformly, and I can confidently raise every batch knowing I will achieve reliable results. Since switching, I have seen measurable improvements in both growth rates and profitability."
Sales Representative Observations
The birds are well managed, with excellent uniformity across the flock despite being housed in different production stages. Routine management practices are well executed, and the overall condition of the birds reflects good nutrition and attention to detail. The farm demonstrates a well-structured commercial operation with a clear commitment to producing quality broilers.
Key Takeaways
| Success Factor | Impact |
|---|---|
| Faster Growth | Birds reach target weight 6 days earlier (Day 26 vs. Day 31) |
| Better Weight Gain | Average weight increased from 1.5–1.7 kg to 2.0 kg |
| Lower Mortality | Mortality reduced by 15 birds per cycle (42.9% improvement) |
| Technical Support | Ongoing partnership beyond feed supply |
Conclusion
Mrs. Lydia's journey is a testament to what is possible with dedication, good farm management, and the right nutrition. What began as a retirement plan has grown into a thriving commercial broiler enterprise with thousands of birds in production. By providing consistent, reliable feed that delivers predictable results, Backbone Feeds has played an important role in supporting her growth and giving her the confidence to expand her business. We are proud to be part of her success story and look forward to supporting her continued journey.