Success Story
Suleiman
Suleiman
Farm Background
Suleiman started his poultry farming journey over 10 years ago with just 500 chicks and a vision to build a sustainable business. Through dedication and continuous learning, the farm has grown steadily over the years. Today, he manages over 3,000 birds and has created employment for three people from his local community. His goal is to continue expanding the farm while producing healthy, high-quality poultry.
Backbone Products Used
| Product | Feeding Period |
|---|---|
| Starter | 21 days (Day 1–21) |
| Grower | 7 days (Day 22–28) |
| Finisher | 7 days (Day 29–35) |
| Layers Mash | — |
Performance Results
Farmer Testimonial
"When I started using Backbone Feeds, I noticed the difference within the first few weeks. My birds were growing more uniformly, eating well, and reaching the target weight earlier than before. With a flock of over 3,000 birds, even a small improvement in growth makes a big difference to my profits. I've also experienced fewer issues with bird performance, which has given me more confidence in every production cycle."
Sales Representative Observations
The poultry house is clean, well-ventilated, and maintained under good bio-security practices. Feed management is commendable, with minimal wastage and birds showing strong feed intake.
Key Takeaways
| Success Factor | Impact |
|---|---|
| Faster Growth | Birds reach target weight 5 days earlier (Day 26 vs. Day 31) |
| Better Weight Gain | Average weight increased from 1.3–1.5 kg to 1.7 kg |
| Lower Mortality | Mortality reduced by 25 birds per cycle (25% improvement) |
| Technical Support | Ongoing technical advice and partnership beyond feed supply |
Conclusion
Suleiman's farm is a clear example of how Backbone Feeds delivers measurable results for poultry farmers. Within just 6 months of using Backbone products, the farm achieved faster growth, better weight gain, and lower mortality — all contributing to improved profitability and operational efficiency. This case demonstrates the value of Backbone Feeds not just as a feed supplier, but as a trusted partner in the farmer's success.